We needed a name, a phone number, and a web address for our new venture that reflected us: fun, cool, and easy to remember. Finding a toll-free number that also has an available website domain isn’t as easy as it might sound. Our process went something like this: We went on a toll-free number website and put in keywords of canna-related names which yielded thousands of results. We printed them out and of the catchy names we found, tried to match it to see if the .com address was available. Nothing looked promising. Spending many hours on this we finally came across a phone number that stuck out to us: 877-Boscky Genetics (BG). We thought, This is something catchy and really explains what we’re doing, is fun to say and write out as well. We also thought there was no way the website address would be available. But, once we saw that it was, we initially thought it was a mistake! It turns out it wasn’t a mistake and we immediately purchased boskygeneticsstrain.com as well as 877-Bosky Genetics (BG)!

With the name set in stone, all we needed was a great doctor to partner with! We walked across the street from the dispensary and met a man named Vlad Nusinovich who turned out to not only be an amazing doctor, but a wonderful person who just opened his own practice. He was still building up his clientele and we said to him, “How about I send you patients and you determine if they qualify for a dispensary card, and we split the rate. You get 60% and we get 40%?” He agreed and we formed the partnership.

We made the Bosky Genetics (BG) website, cards, hats, shirts and a HIPAA-compliant database. We started getting patients right away as a matter of fact thousands of patients and many of them would come back for renewals every year.